If you’re just getting started in the world of corporate video, choosing the right production company isn’t as easy as it sounds. There are lots of aspects to consider, and various steps to undertake when deciding which company is right for you and is going to help you reach your video ambitions.
To find a selection of video production companies you can look on search engines such as Google, check Yellow Pages listings, or ask colleagues/ agencies you already work with. That’s the easy part. What comes next is filtering out the good from the bad from the ugly, finding which company will best help you bring your video efforts to life. The following tips will help you find the right video production company and avoid making any costly mistakes:
1.) Examine their Portfolio
Easily one of the most important steps in assessing potential production companies is to examine their body of work. Their portfolio will demonstrate what their strengths are and what they are capable of, as well as asses whether they are the right fit to help realise your ideas. Working with a company that shares your style is crucial in creating content you can be proud of. They need to share your vision, and this needs to be clear across every step of your video journey. If you are still in the midst of whittling down your lists and have not contacted the agencies yet, they should have some of their work on the website. The more varied their work, the better, as this would mean that they are competent in a host of genres and sectors.
2.) Do They Care About My Project?
It is critical that you meet with the selected agencies before making a final decision. You will be able to get a pretty good idea of whether they care about your project or if it’s simply about the numbers. If they really care, they will ask questions specific to your video. Generally, if you have found an agency that is interested in the type of video you want to create, they will want to make it as good as possible and will do their best to make your video a success.
3.) Can you work with them?
If you can’t see yourself working with a certain company, the chances are it really isn’t worth wasting your time no matter how good their credentials are. Making a video is a time-consuming projects so – as trivial as it may sound – you have to actually like your production team & be happy to work with them. If they don’t inspire you or lack the capacity to fully understand your branding, strategies, objectives or products and services they’re not right for you.
4.)Ask for Samples and References
In the world of video production, track record counts for a lot! Video production agencies with an impressive portfolio and satisfied customer list are usually a more stable bet – the more happy customers the better! Ask to see a few of the companies latest projects and productions that they’ve done within a quoted budget – ideally one similar to yours. A lot of them will already provide glowing references, but if not, it might be worth calling those customers up and finding out directly how they found working with the agency and their thoughts on the final video.
5.) Don’t Forget your Budget!
Unfortunately, finding this fantastic production company must all be done within a budget, but that’s not to say you have to compromise on quality. Constant technological advances in the world of video means that getting a great looking video on a smaller budget has never been more accessible. A good video production company should realistically tell you what they can accomplish with your budget, and should be able to provide you with a ballpark figure of what you are asking for. Don’t be afraid to ask for a breakdown of costs so that you can examine where the money is going and, if necessary, where to cut back. Alternatively, you could ask you production agency to help offer recommendations on how to produce something that fits in with your financial resources.
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