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What is a Corporate Video?

Corporate video production refers to audio-visual corporate communications material (such as DVDHigh-definition videostreaming video[1] or other media) commissioned primarily for a use by a company, corporation or organization. A corporate video is often intended for a specific purpose in a corporate or B2B environment and viewed only by a limited or targeted audience. This may include product, service or company promotional videos, training videos and information videos.[2] Corporate video production is frequently the responsibility of a company marketing or corporate communications manager. Examples of corporate video include:

  • Staff training/instruction and safety videos
  • Investor relations / financial results
  • Company promotional/brand videos
  • Video role play (often with actors)
  • Client and customer testimonial videos
  • Prom video (A summary of an event or activity is shown)
  • Corporate event filming (for example, a new product launch or conference)
  • Live and on-demand webcasting
  • Technology and product demonstration videos
  • Business television

If you add video to your website it will dramatically improve the volume and quality of traffic from search engines such as Google, Yahoo and YouTube. Research has shown that an online video is fifty times more likely to hit the front page of Google than single text web page whilst time on site, bounce and click through rates are all improved.[3]

 

This information was modified from Wikipedia.

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